Sergey Zdorovetskiy

Outreach Expert | Driving Growth Through Strategic Engagement & Authentic Connections

About


I am an experienced Outreach Expert with a passion for helping businesses grow by building authentic, meaningful connections. I specialize in crafting compelling outreach campaigns and designing strategies that resonate with your audience, convert leads, an... Read more

Experience


Founder

TrendX Marketing

September 2024 – Present

Founded TrendX Marketing, a marketing agency specializing in helping restaurants leverage influencer marketing for promotion and business growth. Drove email marketing campaigns focused on lead generation, nurturing potential clients through targeted content and follow-up sequences.

Email Outreach Specialist

Remote

August 2023 – Present

Crafted cold email outreach campaigns to generate new business leads and partnerships for clients across various industries. Managed email deliverability and monitored performance metrics to ensure maximum inbox placement and engagement. Implemented CRM tools to track and manage leads, improving c...

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Email Deliverability Infrastructure Lead

Amazon

Seattle

April 2022 – Present

Led the development and optimization of Amazon’s email deliverability infrastructure, ensuring seamless communication at scale for millions of customer interactions. Implemented strategies to enhance email performance, reliability, and compliance, ensuring high deliverability rates and improved cus...

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Co-Owner

Skalka Restaurant

Seattle, Washington, United States

January 2019 – Present

Co-founded Skalka Restaurant, driving both business operations and marketing strategies. Led influencer marketing campaigns to promote the restaurant, partnering with local influencers to increase brand awareness and drive foot traffic.

Projects


Sports Equipment Retailer Driving Product Launches

A sports equipment retailer needed help launching a new product line. We sent out teaser emails, followed by early access offers and detailed product features. This resulted in a 30% increase in sales for the new line within the first month and a 25% growth in customer engagement.

Coffee Shop Increasing Foot Traffic

A coffee shop wanted to increase foot traffic during slower hours. We launched an email campaign offering discounts on coffee during off-peak times and promotions for new menu items. This resulted in a 30% increase in foot traffic during the targeted hours.

E-commerce Brand Boosting Sales

An eco-friendly e-commerce brand needed help with low conversion rates. We segmented the email list based on behaviors and created targeted campaigns for promotions and product launches. Sales increased by 60%, and abandoned cart recovery emails boosted conversions by 35%.

Real Estate Agency Building Referrals

A real estate agency wanted to expand its referral network. We designed a multi-step email campaign promoting the referral program with incentives and success stories. This led to a 50% increase in referrals and a 15% rise in repeat business.

Education


Computer Engineering (Master’s Degree)

Bauman Moscow State Technical University

January 2005 – January 2011